Case study: The rise and fall of Atlantic City casinos

Atlantic City has long been synonymous with the casino industry, serving as a major gambling destination on the East Coast of the United States. Its casinos once attracted millions of visitors annually, bolstering the local economy and creating numerous jobs. However, the city’s fortunes have fluctuated dramatically over the decades, influenced by changes in legislation, competition, and broader economic trends. This case study explores the factors that led to the rise and eventual decline of Atlantic City’s casino sector.

The initial boom of Atlantic City casinos was sparked by the legalization of gambling in the late 1970s, which transformed the city into a hub for entertainment and leisure. The casinos capitalised on their seaside location and the novelty of legalised gambling, drawing tourists from nearby states. Over time, however, the market became saturated, and competition from neighbouring states offering similar or better gambling options intensified. Economic downturns and shifts in consumer preferences further challenged the industry, leading to closures and bankruptcies for several establishments. Despite efforts to diversify and revitalise the city, Atlantic City struggled to maintain its former glory.

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